Wickham flower & Co was started by Mr Wickham Flower in 1931. Wickham Flower back then was a general agency for many things such as wool, grain, fertilizer, oil, insurance, land sales, and farm machinery being Massey Harris at the time.
As Mr Flowers business grew, he became too busy and started to bring people into the business partnership to ensure he could continue to offer his services. Wickham Flower & Co has continued this tradition by bringing in loyal staff members right through out the years.
Expanding our reach
1965 – saw the company gain the Datsun agency which we still have today being the longest standing Nissan/Datsun agency in SA and second longest nationally. Fiat tractors was also taken on in 1965.
1977 – Wickham Flower was fortunate enough to obtain the Chamberlain/John Deere franchise.
1995 – Mazda was added to our offerings.
2000 – Wickham Flower & Co purchased Naracoorte Nissan and built a new dealership to service the area with Nissan and also Mazda motor vehicles.
2004 – Sellars Farm Service at Keith was purchased and renamed under the Wickham Flower banner as we started to increase our John Deere footprint.
2009 – Wickham Flower & Co purchased MH Monfries (John Deere) at Naracoorte, which became our fourth branch and extended our area of responsibility right through the South east of South Australia. JCB and Goldacres were then also added to our quality range of equipment.
2011 – we split the Ag division from the motor vehicles in Bordertown by relocating the Ag machinery business to the industrial estate to ensure we had enough room to handle the physical size of the equipment and also the volume of business we are now achieving.
Now & the future
Wickham Flower has expanded to 90+ trained staff across 6 regional locations, servicing 5000+ customers. Wickham Flower sells and services Mazda and Nissan light vehicles as well as John Deere, Goldacres, JCB, Kuhn and other agricultural equipment and machinery in the South East of South Australia.
For the third year in a row, we are currently the top John Deere Franchise for customer satisfaction in Australia, and we attribute this to our investment in the training and development of our people to deliver quality service and products. Known for our authentic and genuine approach to service delivery, Wickham Flower is proud to be supporting regional SA’s economic growth and investment into the community.
Over the past 12 months, we have supported over 40 members of our team in achieving accredited qualifications from Certificate III in Automotive and Agricultural through to Diplomas and Advanced Diplomas in Leadership and Management.
In addition to accredited training, our team undertake specific technical and product training for our franchise products to maintain our edge as the leading John Deere dealer in Australia for customer satisfaction and service.